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  • Marketer Becomes Tire Tester

  • Marketer Becomes Tire Tester

    …years on the job, I finally got the call I was waiting for: a chance to be a Tire Rack tire tester! Along with other members of the Tire Rack marketing team, this was OUR opportunity to get behind the wheel of our test BMWs and develop our own opinions on tire performance and truly understand what…

  • Related Products: Sumitomo Touring Reviews
  • Where in the world?

  • …team is fielding lots of calls about this issue. All of the major tire manufacturers -- Goodyear, Bridgestone, Michelin, etc. -- are using a global market strategy for manufacturing. This means tires are being manufactured all over the world in places like Portugual, Brazil, Korea and China. Since…

  • Related Products: Country Of Manufacture | President
  • Tires Are Like Shoes

  • Tires Are Like Shoes

    Our marketing department likes to say that tires are like shoes. This is a good analogy as winter tires are like boots and Extreme Performance Summer tires are like running shoes. While this analogy works well in explaining traction, it doesn't exactly apply to tire noise. In advising drivers,…

  • Related Products: Heel And Toe Wear | Noisy Tires | Toe Wear
  • Michelin pulls off a historic upset

  • …41 of the 55 entries on Michelin tires. The Michelin shod entries completed 11944 laps which adds up to an astounding 101,153 miles. All great marketing moves, which lead to equally great achievements but, in my opinion not really 'historic'. Here's something I believe could be considered 'historic'…

  • Career Opportunities at Tire Rack

  • …Parkway South Bend, IN 46628 Email resume and digital portfolio to: Tammy Blanchard, Online Marketing Manager tblanchard@tirerack.com Online Marketing Analyst (Websites, Email, Social Media) The online marketing analyst will help drive data-based decision making and optimization through testing and…

  • Related Products: Careers | Alternate Sizes | 315 75 17
  • Are They Winter Tires or Snow Tires?

  • This is a common discussion in our marketing department. We know that most of the public refer to dedicated winter tires as snow tires. But, we also know that the purpose of these types of tires is to offer improved traction in both snow and cold. Under 32 degrees Farenheit, tires designed for…

  • Are Sumitomo Tires Good?

  • Are Sumitomo Tires Good?

    …a good tire. Like any manufacturer, Sumitomo makes a number of different models to fit different driving styles and customer needs. Are you in the market for high performance handling and excellent wet and dry traction? Try the Sumitomo HTR Z III. Do you need something a little bit sporty, but with…

  • Related Products: Sumitomo Tires | Dunlop Sumitomo
  • A Monday, BFGoodrich Tires and Our Test Track

  • A Monday, BFGoodrich Tires and Our Test Track

    …You Driver Enough” tour to our headquarters in South Bend, Indiana. The manufacturer sent professional drivers to Tire Rack to allow our marketing team (who normally don’t get the opportunity to test tires on the track) to drive on the g-Force COMP-2 A/S, Advantage T/A Sport and g-Force…

  • Tire Rack Gift Certificates: The Perfect Holiday Gift

  • Tire Rack Gift Certificates: The Perfect Holiday Gift

    …Rack is not responsible for lost or stolen Gift Certificates. * The recipient's email address will be used once only for the purpose of sending the electronic Gift Certificate being purchased and will not be used for any other marketing purposes. * Gift Certificate cash value is 1/10 of one cent.

  • Related Products: Gift Certificate
  • What Does the UTQG Rating Mean?

  • What Does the UTQG Rating Mean?

    …last in relation to the course monitoring tires. Some of these assigned grades can reflect how conservative or optimistic certain manufactures marketing departments are in terms of treadlife expectations. Continental ProContact with EcoPlus Technology Goodyear Assurance ComforTred Touring For…

  • Related Products: 600 Treadwear | Tread Wear 600 | Utqg



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