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  • Marketer Becomes Tire Tester

  • …-half years on the job, I finally got the call I was waiting for: a chance to be a Tire Rack tire tester! Along with other members of the Tire Rack marketing team, this was OUR opportunity to get behind the wheel of our test BMWs and develop our own opinions on tire performance and truly understand what…

  • Tires Are Like Shoes

  • Our marketing department likes to say that tires are like shoes. This is a good analogy as winter tires are like boots and Extreme Performance Summer tires are like running shoes. While this analogy works well in explaining traction, it doesn't exactly apply to tire noise. In advising drivers, we often…

  • Related Products: Heel And Toe Wear | Noisy Tires | Toe Wear
  • (PDF Document: B517_Bridgestone_TR.pdf)

  • …or rain checks. 2. Customer information collected herein is solely used by Bridgestone Americas Tire Operations, LLC ("Bridgestone") for internal marketing purposes and for the administration of Offer, and to contact the consumer if we have express consent. Bridgestone and its agencies are not responsible…

  • Are Sumitomo Tires Good?

  • …good tire. Like any manufacturer, Sumitomo makes a number of different models to fit different driving styles and customer needs. Are you in the market for high performance handling and excellent wet and dry traction? Try the Sumitomo HTR Z III. Do you need something a little bit sporty, but with the…

  • Related Products: Radar | Sumi | Sumitomo Tires
  • Where in the world?

  • …team is fielding lots of calls about this issue. All of the major tire manufacturers -- Goodyear, Bridgestone, Michelin, etc. -- are using a global market strategy for manufacturing. This means tires are being manufactured all over the world in places like Portugual, Brazil, Korea and China. Since there…

  • Related Products: President | Made In China | Matt Edmonds
  • General Grabber HTS for Your Truck or SUV

  • …Fuel economy has been improved with 15% lower rolling resistance when compared to previous generation General tires. This isn't just fancy tire marketing. See how the tire ranks with our customers in our consumer reviews. Also check out the testing we did on this tire. As you can see the tire is very…

  • Tire Rack Gift Certificates: The Perfect Holiday Gift

  • …email address will be used once only for the purpose of sending the electronic Gift Certificate being purchased and will not be used for any other marketing purposes. * Gift Certificate cash value is 1/10 of one cent.

  • What Does the UTQG Rating Mean?

  • …will last in relation to the course monitoring tires. Some of these assigned grades can reflect how conservative or optimistic certain manufactures marketing departments are in terms of treadlife expectations. Continental ProContact with EcoPlus Technology Goodyear Assurance ComforTred Touring For instance…




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