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  • Tires Are Like Shoes

  • Tires Are Like Shoes

    Our marketing department likes to say that tires are like shoes. This is a good analogy as winter tires are like boots and Extreme Performance Summer tires are like running shoes. While this analogy works well in explaining traction, it doesn't exactly apply to tire noise. In advising drivers,…

  • Marketer Becomes Tire Tester

  • Marketer Becomes Tire Tester

    …years on the job, I finally got the call I was waiting for: a chance to be a Tire Rack tire tester! Along with other members of the Tire Rack marketing team, this was OUR opportunity to get behind the wheel of our test BMWs and develop our own opinions on tire performance and truly understand what…

  • Related Products: Sumitomo Touring Ls
  • Where in the world?

  • …team is fielding lots of calls about this issue. All of the major tire manufacturers -- Goodyear, Bridgestone, Michelin, etc. -- are using a global market strategy for manufacturing. This means tires are being manufactured all over the world in places like Portugual, Brazil, Korea and China. Since…

  • Related Products: President
  • Are Sumitomo Tires Good?

  • Are Sumitomo Tires Good?

    …a good tire. Like any manufacturer, Sumitomo makes a number of different models to fit different driving styles and customer needs. Are you in the market for high performance handling and excellent wet and dry traction? Try the Sumitomo HTR Z III. Do you need something a little bit sporty, but with…

  • Are They Winter Tires or Snow Tires?

  • This is a common discussion in our marketing department. We know that most of the public refer to dedicated winter tires as snow tires. But, we also know that the purpose of these types of tires is to offer improved traction in both snow and cold. Under 32 degrees Farenheit, tires designed for…

  • Related Products: Dedicated Winter Tires
  • Tire Rack Gift Certificates: The Perfect Holiday Gift

  • Tire Rack Gift Certificates: The Perfect Holiday Gift

    …Rack is not responsible for lost or stolen Gift Certificates. * The recipient's email address will be used once only for the purpose of sending the electronic Gift Certificate being purchased and will not be used for any other marketing purposes. * Gift Certificate cash value is 1/10 of one cent.

  • Related Products: Gift Certificate
  • (PDF Document: F726_Firestone_TR.pdf)

  • …other offer. 2. Customer information collected herein is solely used by Bridgestone Americas Tire Operations, LLC ("Bridgestone") for internal marketing purposes and for the administration of Offer, and to contact the consumer if we have express consent. Bridgestone and its agencies are not…

  • What Does the UTQG Rating Mean?

  • What Does the UTQG Rating Mean?

    …last in relation to the course monitoring tires. Some of these assigned grades can reflect how conservative or optimistic certain manufactures marketing departments are in terms of treadlife expectations. Continental ProContact with EcoPlus Technology Goodyear Assurance ComforTred Touring For…

  • Need Wheels for a FIAT 500? ciao Says Hello

  • The FIAT 500 spearheads the return of the FIAT brand to the U.S. market. As the first FIAT to hit the U.S. market after a long hiatus, it does not share its 4-98mm bolt pattern with anything else that is commonly found on our roads. This limits the number of wheels available. For those looking to…

  • Related Products: Fiat | 4 Bolt Pattern Wheels | Ciao
  • Pirelli P Zero Nero M&S 405/25-24 XL Tire

  • Pirelli P Zero Nero M&S 405/25-24 XL Tire

    The P Zero Nero (nero – Italian for black) M+S Ultra High Performance All Season tire was designed specifically for the North American market to provide year-round traction and handling for cars with sporty dispositions. The P Zero Nero M+S is built using the MIRS technology manufacturing…

  • Per Tire: 
    $433.50
  • Pirelli Scorpion Zero Asimmetrico 305/35-24 XL Tire

  • Pirelli Scorpion Zero Asimmetrico 305/35-24 XL Tire

    The Scorpion Zero Asimmetrico is Pirelli'sStreet/Sport Truck All-Season tire developed for the North American market to be used on powerful crossover and sport utility vehicles, as well as pickups possessing very sporting dispositions. Scorpion Zero Asimmetrico tires are designed for drivers looking…

  • Per Tire: 
    $354.50
  • Related Products: Tires 305 35 24



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